The RTD coffee space is notoriously filled with sugary drinks that haven’t kept up with the pace of society’s coffee drinking culture. Hunt and Brew was created to fill this void and give consumers great quality coffee, wherever they are. It’s human nature to search for the best coffee in our area – always hunting for recommendations.
The animals on pack stand out amongst the clutter of the fridge and demand attention. To bring our brand to life, we found a parallel between consumers’ animalistic hunt for coffee and that of the apex hunters from the regions the coffee comes from.
Working with comedian Jeff Low, some long-forgotten footage, and a rather unreliable narrator with an agenda to sell coffee, we have created a campaign that immediately stands out from the usual format for TV advertising in Australia.